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Shaping Al Mana’s Architectural Identity: From High-Rise to Headquarters

Shaping Al Mana’s Architectural Identity From High-Rise to Headquarters

Introduction

From the soaring towers of Doha’s skyline to the intimate spaces of its corporate headquarters, Al Mana Group has consistently pursued excellence in architecture and brand identity. SunFrame, as their façade partner, infused light, order, and identity into two distinct projects, spanning from a city landmark to a meticulously crafted headquarters.

The story behind Burj Al Mana Tower will be featured separately, while this piece focuses on the design journey, technical highlights, and the fusion of tradition and modernity.

From Landmark to Brand Symbol

The collaboration began with Al Mana Tower in West Bay, establishing the company as a city landmark and introducing its brand architectural language. The partnership then extended to Al Mana Headquarters, turning attention from public expression to internal spatial experience and emphasizing corporate identity.

Al Mana Tower — The Visionary Starting Point

Scale and Function

♦ 56-story high-rise with a total floor area of 117,508㎡

♦ 168 residential units and 117 office units

Technical Highlights

♦ Mashrabiya system inspired by traditional Middle Eastern architecture, integrated with modern curtain wall technology

♦ Multiple types of aluminum castings (A–E) to achieve complex geometries

♦ Projection-based nighttime lighting seamlessly integrated with the façade

♦ 3D modeling and digital cutting techniques ensure precision in structural and aluminum components

Construction and Management

♦ Large-scale construction coordination, on-site installation, and quality control were achieved through meticulous planning and innovative methods.

Al Mana Tower Curtain Wall Lighting

Keywords:  ★ High-rise curtain wall   ★ Projection lighting   ★ Integrated structural design   ★ Brand identity

Al Mana Headquarters — Extending the Brand Language

Façade Design

3,200㎡ of perforated aluminum panels combining straight and curved forms

Embedded linear lighting provides a soft glow at night

Lighting Strategy

• Unlike the outward projection of the tower, the headquarters lighting emphasizes the internal spatial experience

• Highlights refinement and understated brand expression

Performance and Sustainability

• Shading effectively reduces heat load and improves indoor comfort

• High-performance coatings resist moisture, salt-fog, and UV exposure

Construction Process

• Panels were prefabricated for high-quality surfaces and installed on-site with precise alignment and smooth transitions.

• Inspections confirmed panel joints and the intended light-shadow effects.

Keywords:  ★ Perforated aluminum    ★ Embedded lighting    ★ Brand continuity    ★ Façade innovation

Al Mana Headquarters at night
Al Mana Headquarters Curtain Wall Lighting

5. Headquarters vs. Tower — Commonalities and Differences

Commonalities

☞ Modernized Mashrabiya integrating cultural expression with façade design

 Prefabricated and precisely fabricated aluminum components

 Shading, daylight, and nighttime lighting reinforce identity

Differences

Aspect

Burj Al Mana Tower

Al Mana Headquarters

Building Scale

56-story high-rise

Medium-sized corporate headquarters

Façade Coverage

42,000㎡ Unitized glass + 37,000㎡ Mashrabiya

3,200㎡ Mashrabiya + glass curtain wall

Function

Residential (168 units) + Office (117 units)

Office / Corporate HQ

Materials & Technology

Multiple aluminum castings (A–E), projection-based night lighting

CNC-machined aluminum Mashrabiya panels (embedded lighting), glass curtain wall

Technical Complexity

careful planning for smooth on-site installation

Precision fabrication and brand presentation

Construction Period

2017–2023

Short-term, precise schedule

Climate Adaptation

Shading reduces heat load

Shading + material choices optimize comfort

Nighttime Lighting

Projection

Embedded panel lighting

Conclusion — A Language of Trust and Continuity

From the Al Mana Tower that reshaped Doha’s skyline to the Al Mana Headquarters that defines daily brand presence, these buildings reflect Al Mana Group’s consistent strategy in architectural style, brand expression, and functional requirements, while also demonstrating long-term trust and collaboration with SunFrame.

Every detail reinforces quality and brand identity. Light and shadow on the façade convey corporate spirit, design logic, and continuity of trust.

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