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Key Advantages of Chinese Curtain Wall Industry in Expanding Overseas

Risks for Chinese Curtain Wall Enterprises Expanding Overseas

Following the previous article discussing some risks and coping strategies of China’s curtain wall industry going overseas, this article will analyze the main advantages of China’s curtain wall industry going overseas. We hope that all parties can see the rise and increasing competitiveness of our Chinese firms in the international market, and have more confidence and trust in our Chinese curtain wall companies including us SunFrame.

Next, let’s unlock the secrets behind China’s curtain wall industry making its mark on the world stage.

1. Large-scale production and cost advantages

From a macro perspective, considering China’s population and overall productivity, the country leads the world not only in labor quantity but also in skilled workforce quality. These factors form a solid foundation for the large-scale production and cost advantages enjoyed by players in China.

By tapping into China’s production strengths, SunFrame produces high-quality curtain walls efficiently and affordably. Their annual 300,000㎡ output, paired with ISO-certified materials, ensures projects of any scale get both precision and reliability.

1.1 Large-scale production

China has the world’s largest curtain wall manufacturing industry chain, covering a complete supply chain system from raw materials to finished products. This can achieve large-scale production and reduce the production cost of a single project.

1.2 Cost advantage

Compared with developed countries such as Europe, the United States, and Japan, China’s labor, material and production costs are relatively low. Meanwhile, its production efficiency is high. All of these enable Chinese curtain wall firms to offer competitive prices.

2. Improvement of technology and R&D capabilities

China’s curtain wall industry is driven by a strong culture of innovation and continuous improvement. This mindset encourages companies to constantly explore new technologies, optimize designs, and invest in research and development, enabling them to keep pace with global trends and meet the growing demands of international markets.

As an example, SunFrame reflects this approach through its Provincial-Level R&D Center, staffed with 40+ design experts and supported by over 30 patents for innovative facade solutions, allowing the company to stay at the forefront of curtain wall technology.

2.1 Technology accumulation

In recent years, these curtain wall companies have made breakthroughs in technical fields such as super high-rise buildings, complex structure curtain walls, photovoltaic curtain walls and double-layer curtain walls. Besides, they have internationally leading design and construction capabilities.

2.2 R&D innovation

Chinese companies have increased their R&D investment in intelligent curtain walls, energy-saving curtain walls and green building technologies. So they can meet the international market’s demand for high-performance curtain walls.

3. Rich project experience

China’s rapid urban development and booming construction market have provided a fertile ground for curtain wall enterprises to gain extensive hands-on experience. This domestic demand has shaped companies with robust capabilities in design, manufacturing, and project execution, preparing them for complex projects both at home and abroad.

3.1 Domestic market tempering

China is the world’s largest construction market. A large number of super-high-rise buildings and complex construction projects in China have accumulated rich design, manufacturing and construction experience for enterprises.

3.2 International project experience

Some Chinese companies have undertaken a large number of curtain wall projects for overseas landmark buildings (such as the Burj Al Mana Tower Curtain Wall by SUNFRAME), and have international project management and execution capabilities.

4. Perfect supply chain and logistics capabilities

Have you ever wondered why Chinese facade companies can deliver materials so quickly and reliably for overseas projects? The answer lies in the strength of China’s manufacturing industry, which ensures that all products needed for curtain walls are not only abundant but also diverse. On top of that, the rapid development of logistics that is driven by the rise of e-commerce makes fast and efficient delivery possible.

4.1 Supply chain integration

China’s curtain wall industry has a complete upstream and downstream industrial chain. And one-stop procurement can be achieved from glass, aluminum profiles to hardware accessories to ensure efficient delivery.

4.2 Logistics capabilities

China has a developed port and international logistics network, which can quickly respond to the material transportation needs of overseas projects.

Key Advantages of Chinese Curtain Wall Industry in Expanding Overseas-1

5. Policy and Financing Support

Why do Chinese curtain wall companies seem to have an extra edge when going abroad? One key factor is the robust backing from national policies, which create favorable conditions for international expansion.

5.1 National Policy Support

The Chinese government encourages enterprises to “go global” and provides support for curtain wall enterprises to explore international markets through the “Belt and Road” initiative and foreign engineering contracting policies.

5.2 Financing Advantages

Chinese enterprises have strong financing capabilities and can provide financial support for overseas projects through preferential loans, export credit insurance and other means.

6. Brand Influence and Market Reputation

In today’s information-driven era, Chinese enterprises are more aware than ever of the importance of branding and marketing.

6.1 Brand Internationalization

Some Chinese curtain wall enterprises have established their brand image in the international market and have become synonymous with high quality and high cost performance.

6.2 Market Recognition

Through participating in global landmark building projects, the technical capabilities and construction quality of Chinese curtain wall enterprises have been recognized by the international market.

7. Flexible market adaptability

By following the spirit of “adapting to local conditions,” Chinese curtain wall companies can quickly meet different market needs.

7.1 Diversified solutions

Chinese curtain wall firms like SunFrame are able to make customized curtain wall solutions based on the climate conditions, building regulations and design requirements of different countries.

7.2 Cultural adaptability

Chinese companies have accumulated rich cross-cultural communication experience in cooperation with customers from different countries and can quickly adapt to the needs of overseas markets.

Take our SunFrame’s Mashrabia Style Curtain Wall  for instance. It’s specifically designed for the Middle Eastern climate and cultural aesthetics. This is evidence that we tailor solutions to local requirements while maintaining high quality and performance. We have several completed Mashrabia projects to show you:

  • Doha Centro Mall: Featuring a perforated aluminum façade that combines traditional design with modern performance.

  • Burj Al Mana Tower: Showcasing a contemporary interpretation of Mashrabia elements in a high-rise setting.

  • QET-JMA Mosque: Integrating cultural heritage with innovative façade solutions.

Aside from the Mashrabia one, we SunFrame have played an important role in curtain wall projects in different countries with varying climates and environmental conditions. We won’t go into the details here, but you can check out more on our Curtain Wall Projects page.

8. Balance between price and quality

China’s labor and productivity advantage translates into products that are competitively priced yet meet rigorous quality demands.

8.1 High cost performance

Chinese curtain wall companies offer competitive prices while ensuring quality, which is especially attractive in emerging markets (such as Southeast Asia, the Middle East and Africa).

8.2 Quality assurance

By introducing international standards (such as ISO, ASTM, etc.) and advanced quality management systems, Chinese companies are able to ensure that products and services meet international requirements.

9. Broad market expansion space

Chinese curtain wall companies offer competitive prices while ensuring quality, which is especially attractive in emerging markets (such as Southeast Asia, the Middle East and Africa).

9.1 Strong curtain wall demand in emerging markets

Urbanization and economic growth in Southeast Asia, the Middle East, Africa and other regions have promoted the development of the construction industry. For this reason, there are a lot of opportunities for Chinese players.

9.2 Renovation needs in developed countries

In Europe, North America and other regions, there are possibly some needs for renovation of old buildings and the development of green buildings. This also provide potential markets for Chinese companies.

Conclusion

We can know from the above analysis and get such a summary: The advantages of China’s curtain wall enterprises going overseas mainly include the following 5 points:

large-scale curtain wall production

technical strength on curtain wall

rich curtain wall project experience

strong curtain wall supply chain integration

cost-effective services

Thanks to these advantages, Chinese curtain wall companies have stronger competitiveness. And now they have gained a more prominent position in the international market, especially in emerging markets and complex projects.

In the future, the Chinese curtain wall enterprises including us SunFrame will further improve its technology, accumulate international experience, and try their best to occupy a more important position in the global construction market.

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