Risks for Chinese Curtain Wall Enterprises Expanding Overseas
Following the previous article discussing some risks and coping strategies of China’s curtain wall industry going overseas, this article will analyze the main advantages of China’s curtain wall industry going overseas. We hope that all parties can see the rise and increasing competitiveness of our Chinese curtain wall companies in the international market, and have more confidence and trust in our Chinese curtain wall companies including us SunFrame.
The following is an analysis of the main advantages of China’s curtain wall industry going overseas:
China has the world’s largest curtain wall manufacturing industry chain, covering a complete supply chain system from raw materials to finished products. This can achieve large-scale production and reduce the production cost of a single project.
Compared with developed countries such as Europe, the United States, and Japan, China’s labor, material and production costs are relatively low. Meanwhile, its production efficiency is high. All of these enable Chinese curtain wall companies to offer competitive prices.
In recent years, Chinese curtain wall companies have made breakthroughs in technical fields such as super high-rise buildings, complex structure curtain walls, photovoltaic curtain walls and double-layer curtain walls. Besides, they have internationally leading design and construction capabilities.
Chinese companies have increased their R&D investment in intelligent curtain walls, energy-saving curtain walls and green building technologies. So they can meet the international market’s demand for high-performance curtain walls.
China is the world’s largest construction market. A large number of super-high-rise buildings and complex construction projects in China have accumulated rich design, manufacturing and construction experience for enterprises.
Some Chinese companies have undertaken a large number of curtain wall projects for overseas landmark buildings (such as the Burj Al Mana Tower Curtain Wall by SUNFRAME), and have international project management and execution capabilities.
China’s curtain wall industry has a complete upstream and downstream industrial chain. And one-stop procurement can be achieved from glass, aluminum profiles to hardware accessories to ensure efficient delivery.
China has a developed port and international logistics network, which can quickly respond to the material transportation needs of overseas projects.
The Chinese government encourages enterprises to “go global” and provides support for curtain wall enterprises to explore international markets through the “Belt and Road” initiative and foreign engineering contracting policies.
Chinese enterprises have strong financing capabilities and can provide financial support for overseas projects through preferential loans, export credit insurance and other means.
Some Chinese curtain wall enterprises have established their brand image in the international market and have become synonymous with high quality and high cost performance.
Through participating in global landmark building projects, the technical capabilities and construction quality of Chinese curtain wall enterprises have been recognized by the international market.
Chinese curtain wall companies like SunFrame are able to make customized curtain wall solutions based on the climate conditions, building regulations and design requirements of different countries.
Chinese companies have accumulated rich cross-cultural communication experience in cooperation with customers from different countries and can quickly adapt to the needs of overseas markets.
Chinese curtain wall companies offer competitive prices while ensuring quality, which is especially attractive in emerging markets (such as Southeast Asia, the Middle East and Africa).
By introducing international standards (such as ISO, ASTM, etc.) and advanced quality management systems, Chinese companies are able to ensure that products and services meet international requirements.
Urbanization and economic growth in Southeast Asia, the Middle East, Africa and other regions have promoted the development of the construction industry. For this reason, there are a lot of opportunities for Chinese curtain wall companies.
In Europe, North America and other regions, there are possibly some needs for renovation of old buildings and the development of green buildings. This also provide potential markets for Chinese companies.
We can know from the above analysis and get such a summary: The advantages of China’s curtain wall enterprises going overseas mainly include the following 5 points:
① large-scale curtain wall production
② technical strength on curtain wall
③ rich curtain wall project experience
④ strong curtain wall supply chain integration
Thanks to these advantages, Chinese curtain wall companies have stronger competitiveness. And now they have gained a more prominent position in the international market, especially in emerging markets and complex projects.
In the future, the Chinese curtain wall enterprises including us SunFrame will further improve its technology, accumulate international experience, and try their best to occupy a more important position in the global construction market.
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